Privacy policy
Privacy Policy
Last updated: August 20, 2026
Buffalo Roam Outfitters, Inc. (“Buffalo Roam Outfitters,” “BRO,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, share, and protect your personal information.
This Privacy Policy explains how we handle personal information when you visit buffaloroamoutfitters.com, purchase our products, create or use an account, sign up for communications, contact us, or otherwise interact with our website, products, services, advertising, or other offerings (collectively, the “Services”).
“Personal information” means information that identifies, relates to, describes, or could reasonably be associated with an individual. It does not include information that has been aggregated or de-identified so that it can no longer reasonably identify you.
1. Personal Information We Collect
The information we collect depends on how you interact with BRO and our Services.
Information You Provide Directly
We may collect information you provide to us, including:
- Contact information, such as your name, email address, telephone number, billing address, and shipping address.
- Order and transaction information, including products purchased, order history, shipping details, returns, exchanges, and payment confirmation information.
- Account information, such as login credentials and information associated with your customer account.
- Shopping activity, such as products you view, add to your cart, save, or otherwise interact with.
- Marketing preferences, including your email or other communication preferences.
- Customer service information, including messages, requests, feedback, reviews, and other information you choose to provide when communicating with us.
- Promotion, application, or program information you voluntarily provide when participating in BRO programs, promotions, partnerships, applications, or other opportunities.
Information Collected Automatically
When you use our Services, certain information may be collected automatically through cookies, pixels, log files, tags, web beacons, software development kits, and similar technologies.
This information may include:
- IP address and approximate location;
- browser and device information;
- operating system;
- network and connection information;
- pages viewed and links clicked;
- referring and exit pages;
- shopping and browsing activity;
- date, time, and duration of visits; and
- interactions with our emails, advertisements, and other communications.
Information from Third Parties
We may receive personal information from companies that help us operate our business, including ecommerce platforms, payment processors, shipping and fulfillment providers, analytics providers, advertising partners, marketing platforms, customer service providers, and other technology or business partners.
2. How We Use Personal Information
We may use personal information for purposes including:
- Providing our Services. Processing payments, fulfilling and shipping orders, handling returns and exchanges, maintaining customer accounts, and providing requested products or services.
- Customer service. Responding to questions, requests, comments, and support inquiries.
- Communications. Sending transactional messages relating to purchases, accounts, returns, shipping, and other service-related matters.
- Marketing and promotions. Sending promotional communications and information about products, events, promotions, offers, giveaways, and other BRO news where permitted by law.
- Personalization. Improving and tailoring your experience with our website, products, advertising, and communications.
- Analytics and improvement. Understanding how customers use our Services and improving site performance, merchandising, products, marketing, and customer experience.
- Security and fraud prevention. Detecting, investigating, and preventing fraud, misuse, security incidents, illegal activity, or other harmful conduct.
- Legal and operational purposes. Complying with law, enforcing our terms and policies, protecting our rights and property, resolving disputes, and maintaining business records.
3. Cookies and Similar Technologies
We use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our Services, improve performance, support analytics, and help deliver relevant advertising.
Some cookies are necessary for the website to function. Others may be used for analytics, personalization, advertising, and measurement.
You can control certain cookies through your browser settings and, where available, through privacy or cookie controls provided on our website. Blocking or disabling some cookies may cause portions of the Services to function differently or become unavailable.
For information about cookies used by Shopify to support Shopify-powered stores, you may review Shopify’s cookie information at shopify.com/legal/cookies .
4. How We Disclose Personal Information
We may disclose personal information when reasonably necessary to operate our business and provide our Services, including to:
- Service providers that perform functions on our behalf, such as ecommerce hosting, payment processing, shipping, fulfillment, analytics, marketing, customer service, cloud hosting, and technology services.
- Business and marketing partners that help us market, advertise, measure, or improve our Services.
- Payment processors that process transactions and payment information.
- Shipping and fulfillment providers that deliver products and process related services.
- Affiliates and related entities where appropriate for legitimate business purposes.
- Third parties at your direction or with your consent.
- Government authorities, regulators, courts, law enforcement, or other parties when required by law or when reasonably necessary to protect rights, safety, property, or the integrity of our Services.
- Parties involved in a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction.
5. Advertising, Sale, Sharing, and Targeted Advertising
Certain privacy laws use terms such as “sale,” “sharing,” or “targeted advertising” to describe some disclosures of personal information for advertising or marketing purposes, even when no money is exchanged.
Depending on the technologies and advertising services we use, information such as identifiers, commercial information, browsing activity, or similar online activity may be disclosed to advertising or marketing partners in ways that may be considered a “sale” or “sharing” under applicable law.
Where required by law, you may have the right to opt out of these activities.
Global Privacy Control
Where required by applicable law, we recognize eligible browser-based opt-out signals, including Global Privacy Control (“GPC”), for the browser or device from which the signal is sent.
Shopify Advertising Services
We may use advertising or audience services made available through Shopify. Information about Shopify privacy choices is available at privacy.shopify.com .
6. Marketing Communications
If you sign up to receive promotional emails from BRO, you may unsubscribe at any time by using the unsubscribe link included in our marketing emails.
Even if you opt out of marketing communications, we may still send non-promotional messages relating to your orders, customer account, transactions, security, or other service-related matters.
7. User-Generated Content
Some areas of our Services may allow customers to submit reviews, comments, photographs, or other content.
Information you voluntarily make available in a public area may be visible to other users and the general public. Please use care when deciding what information to make public. We cannot control how third parties may use information you choose to publish.
8. Third-Party Websites and Services
Our Services may contain links to websites, social networks, applications, or services operated by third parties.
We are not responsible for the privacy, security, accuracy, or practices of third-party services. When you leave our Services, we encourage you to review the privacy policies of the third party you are interacting with.
9. Children’s Privacy
Our Services are intended for a general audience and are not directed to children. We do not knowingly collect personal information from children in violation of applicable law.
If you are a parent or legal guardian and believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete the information.
10. Security
We use administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no security system, transmission method, or storage technology is completely secure. We therefore cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of any account credentials associated with the Services.
11. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide our Services, maintain customer accounts and transaction records, comply with legal and accounting obligations, resolve disputes, prevent fraud, and enforce agreements and policies.
Retention periods may vary depending on the nature of the information and applicable legal or operational requirements.
12. Your Privacy Rights
Depending on where you live, applicable law may provide you with certain rights regarding your personal information. These rights may include:
- Right to access or know the personal information we maintain about you.
- Right to correct inaccurate personal information.
- Right to delete certain personal information.
- Right to data portability or to receive a copy of certain personal information.
- Right to opt out of certain sales, sharing, or targeted advertising.
- Right to limit certain uses of sensitive personal information, where applicable.
- Right to restrict processing in certain jurisdictions.
- Right to withdraw consent where processing is based on consent.
- Right to appeal certain decisions regarding a privacy request where applicable.
- Right to non-discrimination for exercising applicable privacy rights.
These rights are not absolute and may be subject to legal exceptions. We may need to verify your identity before processing certain requests.
Where permitted by law, an authorized agent may submit a request on your behalf. We may require proof that the agent is authorized to act for you and may also ask you to verify your identity directly.
13. Sensitive Personal Information
We do not use sensitive personal information for the purpose of inferring characteristics about individuals except as permitted or required by applicable law.
14. International Data Transfers
BRO is based in the United States, and our service providers and business partners may process information in the United States or other countries.
As a result, personal information may be transferred to, stored in, or processed in a country different from the country where you live.
Where applicable law requires safeguards for international transfers, we or our service providers may rely on approved mechanisms such as adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms.
15. Complaints
If you have a concern about how we handle personal information, please contact us using the information below.
Depending on your location, you may also have the right to submit a complaint to an applicable privacy or data protection authority.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our Services, business practices, technologies, legal obligations, or regulatory requirements.
When we make changes, we will post the revised Privacy Policy on this page and update the “Last updated” date above. Where required by law, we may provide additional notice of material changes.
17. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:
Buffalo Roam Outfitters, Inc.
720 Chaney Cove
Collierville, TN 38017
United States